[Community_garden] PPS Spring Markets Training Course, May 18-19, 2007

Wed Apr 4 23:27:43 EDT 2007

"How to Create Successful Markets"

May 18-19, 2007

New course content and market site visits!!! 

Project for Public Spaces invites you to our popular "How to Create
Successful Public Markets" workshop in New York City. 

Register online today at
http://www.pps.org/markets/info/markets_training_conferences/markets_tra
ining_course.

THE WORKSHOP
What are the dynamics behind the incredible resurgence of public markets
and farmers markets in North America? Through PPS's innovative research,
grantmaking and technical assistance programs, we have gained an
unparalleled perspective on how markets work. To be truly successful,
markets need four crucial elements: the right mix of vendors and
products; a strong sense of place; solid economic and operational
underpinnings; and a firm commitment to the surrounding community.
Through this training course, learn about each of these elements and
more through workshops and on-site tours of New York City's open-air
farmers markets, indoor public markets, flea markets and urban farms.
The workshop will cover: 

 - Benefits of markets; 
 - Ingredients of successful markets; 
 - Introduction to Placemaking; 
 - Market planning process; 
 - Community engagement; 
 - Partnership building; 
 - Sustainable market operations; and 
 - Market management. 

Join us at our beautiful workshop space on the top floor (and roof deck)
of the Audubon House, home to the National Audubon Society and one of
the first green-designed building renovations in New York. 

Past participants of the course have included mayors, community
development officials, neighborhood organizers and market sponsors. 

MARKETS & PLACES
Nowhere is the vibrancy of public markets and farmers markets more
apparent than in New York--a city rich in cultures, food, festivals,
music and street life. This workshop puts us in the heart of the action.
We'll visit some of the city's most famous markets, including Union
Square--a former hangout for junkies--now home to the city's best known
open-air farmers market and one of the best public gathering places in
the city, which draws over 100,000 shoppers on a hot summer's day. We'll
also visit smaller, though equally vital, neighborhood markets, like the
city-operated Essex Street Market, which is sharing in the growth of the
Lower East Side while managing to retain its historical customer base.
Finally, we'll cross the East River into Brooklyn, to visit and learn
about community-based markets and programs there that combine youth
education and empowerment, urban agriculture, and local food system
development--and are working together to improve their impacts across
the borough. 

INSTRUCTORS
Steve Davies, as senior vice president of PPS, has directed nearly 500
major projects in the U.S and abroad and is sought out as one of the
foremost thought leaders in public markets. He oversees the activities
of PPS's Public Market Program, where he currently directs a three-year,
$3 million dollar grant-making, communications and policy initiative for
public markets and farmers markets with the Ford Foundation and W.K.
Kellogg Foundation. 

A specialist in all phases of market development, David O'Neil has
worked on over 200 market projects around the world and has directed
four international public market conferences, the most recent in
October, 2005 in Washington DC. David recently published "Reading
Terminal Market: An Illustrated History," a beautifully illustrated
narrative about one of the country's largest public markets located in
Philadelphia, PA. 

Chris Heitmann and Kelly Williams manage and coordinate PPS's public
markets programs and work with dozens of markets around North America
through the grantmaking, technical assistance, communications and
training programs. Kelly comes to PPS recently after three years at
Greenmarket coordinating manager training and communications efforts
there. Over the past five years at PPS, Chris has conducted research on
the social and economic benefits of markets and manages technical
assistance projects for markets around the country. 

REGISTRATION 
Registration covers two days of tuition, including market tours, on-site
evaluations, slide presentations, a copy of "Public Markets and
Community Revitalization," and training support materials. We will also
provide refreshments, a light breakfast on Friday, lunch on Friday and
Saturday, and a cocktail reception Friday evening. 

Organizations registering three or more participants at the same time
will receive a 10% discount. Confirmation, directions, your copy of
"Public Markets and Community Revitalization" and a program will be sent
to participants 10-14 days before the course. 

EARLY BIRD DISCOUNT - REGISTER BY APRIL 20th! 
Individual rate - $425
Team rate (3 or more) - $380 per person 

REGULAR REGISTRATION RATES - AFTER APRIL 20th
Individual rate - $475
Team rate (3 or more) - $425 per person 

HOW TO REGISTER
If you are registering at the individual rate, you can sign up online.
If you are registering as part of a team, please call Kelly Williams at
212-620-5660. 

Online registration is available at
http://www.pps.org/markets/info/markets_training_conferences/markets_tra
ining_course.

QUESTIONS? 
Email Kelly Williams at kwilliams at pps.org or call (212) 620-5660. 

<mailto:cheitmann at pps.org>  

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://list.communitygarden.org/pipermail/community_garden_list.communitygarden.org/attachments/20070404/65d9a0a4/attachment.html 